Elvie
Shhhhh™
We wanted to speak to the partners of breastfeeding mothers. The ones who watch the woman they love navigate postpartum depression, often without knowing how to help. Support in this season can feel complicated, and sometimes the smallest things make the biggest difference. We position the pump as more than a product; it becomes a quiet companion during this time of healing and adjusting. Because meaningful care begins when partners see the mother, not just the baby.
AD: Anna Grace Dreiling
CW: Adyson Hathcock
Radio Spot
This radio spot opens as if it’s describing a newborn who is fragile, restless, adjusting to a new world. Only at the end does the listener realize the story has been about the mother the whole time. The reveal reframes her exhaustion and resilience, reminding us that postpartum isn’t just a transition for the baby. It’s a transition for the mother and Elvie is there to support her.
The Hold She Deserves
Elvie Weighted Robe
A soft weighted robe designed to ease anxiety and mimic the gentle, grounding hold mothers give their babies. Branded with the Elvie logo as a calm, comforting extension of the brand.